> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brew.new/llms.txt
> Use this file to discover all available pages before exploring further.

# Add Your Brand

> Brew extracts your brand from your website in about 30 seconds and writes it up as email-design.md, a brand file you can edit. Every email starts on-brand.

Brew extracts your brand from your website in about 30 seconds. Every email is on-brand from the start.

When you sign in to Brew for the first time, a brand-setup dialog opens. You can't create emails until at least one brand is extracted, because Brew needs to learn what your brand looks like first.

## How Extraction Works

<Steps>
  <Step title="Enter your domain">
    Type your website URL (for example, `acme.com`). A live logo preview appears as you type. Submit when it looks right.
  </Step>

  <Step title="Add anything you already have (optional)">
    If you have a brand guide, PDF, existing `design.md`, logo files, or past emails you're proud of, drop them in. Brew reads these alongside your site, and on any conflict, your uploaded material wins. The domain only fills in whatever gaps your files leave.
  </Step>

  <Step title="Wait about 30 seconds">
    Brew screenshots your site and runs it through five extraction phases:

    1. **Analyzing.** Reading your site and any files you uploaded
    2. **Researching.** Studying your voice, positioning, and signature visual moves
    3. **Writing.** Drafting your `email-design.md`: colors, type, layout, and the details that make an email recognizably yours
    4. **Assets.** Saving logos and key images
    5. **Complete.** Your brand is ready

    The progress dialog updates as each phase finishes.
  </Step>

  <Step title="Open the Brand tab">
    Once extraction completes, head to the **Brand** tab in the sidebar to review what Brew wrote and adjust anything that doesn't look right. The **Email Design** sub-page renders your `email-design.md` directly. Open it and edit any line, the same way you'd edit a doc. See [Brand identity](/brand/brand-identity) for everything else you can configure there.
  </Step>
</Steps>

## Default API Key

Finishing extraction also issues a default API key scoped to this brand, shown once at the end of onboarding. Copy and save it. Because keys are brand-scoped, deleting a brand and adding another (or extracting an additional brand) runs onboarding again and issues a new default key for that brand. See [API configuration](/settings/settings#api-configuration) for how to manage, rotate, or revoke keys afterward.

## What email-design.md Is

Brew doesn't store your brand as a set of fields. It writes it up as a document called `email-design.md`, the way a designer would write a brand guide: prose, with exact values where exact values matter (hex codes, fallback fonts) and the reasoning in between (use the accent sparingly, never center the logo).

That's why extraction takes 30 seconds instead of returning instantly: Brew is researching and writing, not just filling in boxes. And it's why editing your brand later is just editing text. Open the **Email Design** page, change the line that's wrong, and every email from then on follows it.

Need more than one brand? See [Multiple brands](/brand/multiple-brands).

## Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

<Tabs>
  <Tab title="Self-Service Tools">
    <CardGroup cols="2">
      <Card title="Search Documentation" icon="magnifying-glass" color="#C44925">
        Type in the "Ask any question" search bar at the top left to instantly find relevant documentation pages.
      </Card>

      <Card title="ChatGPT/Claude Integration" icon="robot" color="#C44925">
        Click "Open in ChatGPT" at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.
      </Card>
    </CardGroup>
  </Tab>

  <Tab title="Talk to Our Team">
    <CardGroup cols="2">
      <Card title="Schedule a Call" icon="calendar" color="#C44925" href="https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1iYoRUG1J792XQpbuQLjSRRDupr7MwraFK-HQRCtTYdBmrQi8nZu2qXfzKQigb8gbKJK3KN3-R">
        Book time with our founders for personalized guidance on strategy, best practices, or complex implementation questions.
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      <Card title="Call Us Directly" icon="phone" color="#C44925">
        Need immediate assistance? Reach us at **+1-(332)-203-2145** for urgent issues or time-sensitive questions.
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      <Card title="Slack Channel" icon="slack" color="#C44925">
        Our preferred support channel. You'll receive an invite after signup for direct founder support and fast responses.
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      <Card title="Email Support" icon="envelope" color="#C44925" href="mailto:support@brew.new">
        Contact us at **[support@brew.new](mailto:support@brew.new)** for detailed inquiries or if you prefer not to use Slack.
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</Tabs>