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Once you have uploaded contacts to Brew, you can segment them to send highly relevant emails to targeted audiences. Creating focused segments increases engagement, improves deliverability, and enhances the overall effectiveness of your email marketing efforts. Create Audience

Targeted sending

Send relevant content to specific segments for higher engagement and conversion rates

AI-powered segmentation

Describe the audience you want in plain language and let Brew create it for you

Dynamic updates

Audiences automatically update as contacts meet or no longer meet your criteria

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Creating an Audience

There are two approaches to creating an audience in Brew: with AI assistance or manually.
1

Define your audience

  • Create with AI
  • Create manually
In the AI audience creator prompt box on the Audience page:
  1. Enter a natural language description of the audience you want to create
  2. Be as specific as possible about your targeting criteria
Examples:
“Customers who signed up in the last 30 days but haven’t opened any emails yet”
“Contacts who clicked on our product launch email and visited our pricing page”
“Enterprise customers who have been subscribers for more than 6 months”
AI Audience Creator
  1. Click “Generate Audience” to let Brew create the audience for you
2

Review audience composition

Whether you used AI or manual filters, Brew will:
  1. Show you the filters that define your audience
  2. Display a preview of contacts that match your criteria
  3. Show the total number of matching contacts
Audience Preview
You can adjust any AI-generated filters or add additional criteria at this stage.
3

Name and save your audience

  1. Enter a descriptive name for your audience
  2. Click “Save Audience”
Name and Save Audience
Your saved audience will now be available for selection when creating emails and automations.

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Using Saved Audiences

Any saved audience will show up in:
  1. Audience page dropdown - Click on the chip that shows the selected audience to view all saved audiences
  2. Create page - When creating emails or automations
  3. Remix page - When remixing existing content
Audience Dropdown
For a selected audience, you can:
  • Download as CSV - Export the audience to a CSV file
  • Add to subscription groups - Add all contacts in the audience to specific groups
  • Delete audience - Remove the audience definition (this does not delete the contacts)
Deleting an audience cannot be undone. All filters and configurations associated with this audience will be permanently removed.

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Common Audience Examples

Here are some effective audience segments you might want to create:
  • Highly engaged - Opened or clicked in the last 30 days
  • Moderately engaged - Opened or clicked in the last 90 days
  • At risk - No opens in the last 60 days but previously active
  • Inactive - No engagement in 90+ days
  • Product users - Used specific features or had specific activity
  • Shoppers - Made a purchase in the last 30 days
  • Cart abandoners - Started checkout but didn’t complete
  • High-value - Spent above a certain threshold
  • Job role - Group by position or department
  • Industry - Target specific business sectors
  • Company size - Small business vs. enterprise
  • Geography - Regional or country-specific audiences
  • New subscribers - Joined in the last 7 days
  • Trial users - Currently in trial period
  • Recent converters - New paying customers
  • Long-term customers - Subscribed for 6+ months

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Audiences vs. Subscription Groups

Brew offers two ways to target your communications: Audiences and Subscription Groups. Each serves a different purpose:

Audiences

Dynamic filters that automatically update as contact data changes. Ideal for targeting based on behavior, properties, or engagement.

Subscription Groups

Explicit memberships that contacts can opt into or out of. Ideal for content categories and giving contacts control over their preferences.
For the most effective email strategy, you can combine both approaches:
  1. Organize with Subscription Groups - Let contacts choose what types of content they want
  2. Target with Audiences - Within those categories, segment based on engagement and properties
For example, you might have a “Product Updates” subscription group, but then create an audience of “Highly engaged Product Update subscribers who clicked in the last 30 days” for a special announcement.

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Audience Best Practices

Start with core segments

Create basic segments for engagement levels first (highly engaged, somewhat engaged, dormant)

Use descriptive names

Name audiences clearly so your team understands their purpose (e.g., “Active Enterprise Prospects Q2”)

Target smaller audiences

More targeted audiences often lead to higher engagement than broad sends

Test before scaling

Test messaging with a small audience segment before sending to larger groups

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:
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  • Talk to Our Team

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