Campaigns

Create and send beautiful, conversion-focused emails in seconds with AI

What are Campaigns?

Campaigns are one-time emails sent to multiple recipients simultaneously. They’re ideal for newsletters, announcements, promotions, and other communications where you want to reach your audience at once.

When to use Campaigns

Use Campaigns when you need to:

• Share important news like product launches or feature updates
• Distribute regular content such as newsletters or blog roundups
• Promote events like webinars, conferences, or special occasions
• Inform your audience about policy changes or terms updates
• Send promotional offers, discounts, or special deals
• Highlight milestones, achievements, or company news
• Educate your audience with guides, tutorials, or best practices
• Share industry insights, trends, or research findings

Creating your first Campaign

1. Start with a prompt

   From your dashboard, click “Create” and describe what you need:

   “Create a newsletter announcing our upcoming product launch with feature highlights and early access invitation”

   The more specific your prompt, the better the results.

2. Select audience and voice

   Choose:

   • Which audience should receive your campaign

   • The tone of voice using your Brand Voice settings

   • Optional: Image style preferences

     We recommend aligning image colors with design system through the switch. This will make images look on-brand for your email.

   Brew automatically generates subject lines, preview text, and email name using best practices.

3. Review and refine

   Brew instantly generates a complete email. You can:

   • Edit any part directly
   • Ask for changes like “make the tone more friendly” or “add an FAQ section”
   • Upload custom images or use AI-generated ones
4. Preview and test

   Before sending:

   • Check how your email looks on desktop and mobile
   • Send a test to yourself and colleagues
   • Verify all links and images
5. Schedule or send

   Either:

   • Send immediately
   • Schedule for a future date and time

Campaign prompts that work well

The key to great results is being specific in your prompt:

Effective Campaign Prompts

“Create a monthly newsletter with sections for product updates, community highlights, and upcoming webinars”

“Draft an announcement for our new mobile app with key features, download instructions, and user benefits”

“Design a webinar invitation for our upcoming SEO workshop including date, speakers, and attendee benefits”

“Write a year-in-review email highlighting our top 5 achievements and thanking our community”

“Create a limited-time promotion for our annual sale with featured products and countdown timer”

“Design an educational email about industry best practices with actionable tips and statistics”

How Brew optimizes your emails

Brew’s AI automatically optimizes your emails for better performance, handling the technical details so you don’t have to worry about them:

Creating compelling subject lines

Brew automatically generates subject lines that:

• Stay under 50 characters for better mobile display
• Avoid spam triggers like ALL CAPS or excessive punctuation
• Create value or urgency without misleading recipients
• Follow proven patterns that maximize open rates

Making emails scannable

Your emails are structured for quick consumption with:

• Clear headings and subheadings
• Short paragraphs (2-3 sentences)
• Strategic use of bullet points
• Sufficient white space between sections
• Highlighted key information and CTAs

Optimizing for all devices

Brew ensures your emails look great everywhere by:

• Using mobile-friendly layouts
• Creating fully responsive designs
• Sizing buttons appropriately for touch
• Placing important content “above the fold”

Adding personalization

Brew automatically includes personalization using:

• Dynamic fields for recipient data (name, company, etc.)
• Relevant content based on recipient attributes
• Natural-sounding personalized greetings and references

Managing your Campaigns

The Campaigns dashboard displays all your one-time email campaigns in an organized view:

Understanding Campaign status indicators

Each Campaign has a status indicator showing its current state:

• Draft (Gray): Campaign is created but not yet sent
• Scheduled (Blue): Campaign is scheduled to send at a specific date/time
• Sent (Green): Campaign has been sent successfully, with the date and time displayed

You can filter campaigns by status to focus on specific campaign stages.

Creating Campaign groups

Organize your campaigns into logical groups to better manage your email strategy:

1. Click “Add a new group” in the top left corner
2. Provide a descriptive name (e.g., “Promotional,” “Newsletter,” “Product Announcements”)
3. Drag and drop campaigns into the appropriate groups

Groups allow you to analyze performance across campaign categories and identify which types generate the best results.

Performance metrics at a glance

The dashboard shows key performance metrics for each campaign:

• Sends: Number of recipients who received the email
• Opens: Percentage of recipients who opened the email
• Clicks: Percentage of recipients who clicked at least one link (click-through rate)

Group headers display aggregate metrics, showing average open and click rates across all campaigns in that group.

Analyzing campaign performance

After sending your campaign, learn what worked using Brew’s analytics:

• View basic metrics directly in your dashboard
• Click the “Ask Brew” button to analyze specific campaigns
• Use the Analyze tab to get deeper insights
• Ask questions like “Which links got the most clicks?” or “Why did this campaign perform better than last month’s?”

Learn about Analytics

Discover how to get insights from your campaign performance

Try Remixing Emails

Learn how to reuse successful campaign templates

Need support?

We’re here to help!

Scheduled support

Book a call with the founders — we have time slots open most days

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Immediate support

Call us on [phone] or emails us on [e-mail]

Email us now

We’re more than happy to help you create effective campaigns. Ping us on Slack (we should have connected with you by now) or through one of the mechanisms above.