Claude can then generate emails, update contacts, and build automations for you.
This video was recorded before Brew MCP 3.0. Agents now update existing contacts but no longer create them from tool arguments. See Add Contacts.
The second half combines Brew with CRM tools to find an audience and schedule the send. Today a send goes to a saved audience or up to 50 existing subscribed contacts. Recipients you find in other tools must already be opted-in Brew contacts.
Related guides: Use Brew with Claude covers setup and a first draft. Connect Your Client has the configuration reference. Run Your Email Ops from an AI Agent shows the full workflow.
Chapters
Chapter links open the video in a new tab, at that exact moment.- 0:40 Add Brew as a custom connector. Paste the URL from Brew’s MCP settings into Claude Desktop.
- 1:06 Select and authorize the brand. With OAuth, the connection covers the brand you pick, or your whole organization.
- 1:36 Use Brew tools from Claude. Generate emails, manage images, update existing contacts, build flows.
- 2:16 Create an on-brand welcome email. Sensitive tool calls may ask for approval first.
- 3:35 Open the result in Brew. Claude returns a link straight to the design.
- 4:00 Combine local, CRM, and sales context. One conversation, many connected tools.
- 4:33 Find recipients across those tools. Segment context pulled from Klaviyo, Clay, and Attio. Data from an enrichment tool like Clay isn’t permission to email; send only to people who opted in.
- 5:56 Schedule the send. 62 recent signups, queued for Monday at 10am.