Optional validation flags invalid addresses, which Brew won’t send to. It marks role, disposable, and catch-all addresses as risky, so you can exclude them. Then filter, or use AI search, to build audiences you can save and reuse.
Related guides: Add Contacts and Create Audiences.
Chapters
Chapter links open the video in a new tab, at that exact moment.- 0:07 The audience tab. CSV, manual entry, or sync over the API. MCP updates existing contacts but doesn’t create them.
- 0:22 Upload the CSV. Unrecognized columns become custom properties.
- 0:48 Check mappings and confirm subscription. Country, language, plan, and city all become filterable.
- 1:25 Optional contact validation. Flags invalid and risky addresses before you send.
- 1:46 Manual entry and CRM sync. Integrations such as Clerk, Stripe, and Shopify sync contacts in. A CRM adds context only to contacts who already opted in. See Sync a CRM.
- 2:23 Import complete. 20,000 contacts, with editable fields in the table.
- 2:57 Filter contacts into an audience. For example, country equals France.
- 3:41 AI search for segments. Pro plan contacts in Paris, saved as its own audience.