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Analytics dashboard in Brew Brew’s analytics dashboard gives you real-time visibility into how your emails are performing. Track deliverability, engagement, and recipient behavior across all your campaigns, automations, and transactional emails in one place.

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Accessing Analytics

Click Analytics in the sidebar to open the dashboard. By default, it shows the last 30 days of activity.

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Event Types

Every email generates events as it moves through the delivery pipeline and recipients interact with it:
EventWhat it means
SentThe email was accepted by the recipient’s mail server
DeliveredThe email reached the recipient’s inbox
OpenedThe recipient opened the email
ClickedThe recipient clicked a link in the email
BouncedThe email couldn’t be delivered (hard or soft bounce)
ComplainedThe recipient marked the email as spam
UnsubscribedThe recipient opted out via the unsubscribe link
For detailed definitions of each metric, see Key Metrics & Terms.

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Filtering and Time Ranges

Use the time range selector in the top-right corner to adjust the window:
  • 1h - last hour (useful for monitoring a send in progress)
  • 24h - last day
  • 7d - last week
  • 30d - last month (default)
  • 1y - last year
You can also filter by:
  • Recipient email - search for a specific contact to see all their events
  • Email - filter events for a specific campaign or automation
  • Event type - toggle which event types appear on the chart

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The Activity Chart

The chart at the top of the dashboard shows event volume over time. Each event type has its own colored line. Click the event type labels below the chart to show or hide specific types. You can drag on the chart to zoom into a specific time range, or scroll to zoom in and out.

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Event Details

Click any event in the table below the chart to see full details:
  • Recipient email address
  • Event timestamp
  • Email subject line
  • Email client and operating system (when available)
  • Geographic location (when available)

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Geographic Data

The analytics dashboard includes a map showing where your recipients are opening and clicking emails. This helps you understand your audience’s geographic distribution and optimize send times for different regions.

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Need Help?

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