Analyze

Uncover insights by analyzing engagement patterns, audience behavior, and optimal timing across your emails

Brew’s AI-powered analytics help you understand what’s working in your email marketing and where you can improve. Instead of staring at dashboards trying to interpret data, simply ask questions in plain English and get actionable insights instantly.

Natural Language

Ask questions about your performance in plain English—no need to build complex queries

Automatic Insights

Brew identifies patterns and opportunities you might have missed

Visual Reports

Get clear, shareable visualizations that highlight key metrics and trends

Two Ways to Analyze Your Email Performance

Brew offers two powerful methods to analyze your email marketing performance:

Ask Brew

Chat directly with Brew about specific emails or automations

Analyze Tab

Ask broader questions about your overall email marketing performance

Using “Ask Brew” for Email Analysis

1. Navigate to your emails or automations

   Go to any of these sections:

   • All Emails
   • Campaigns
   • Automations
   • Transactional

   You’ll already see your emails or automations displayed on the main screen.

   Learn about the different types of emails

   Understand the differences between Campaigns, Automations, and Transactional Emails

2. Click the 'Ask Brew' button

   Find and click the “Ask Brew” button in the bottom middle of the page.

   A chat panel will appear on the right side of your screen.

3. Select what you want to analyze

   With the chat panel open, you can now select which emails or automations you want to analyze by clicking on them in the main view.

   You can select:

   • Individual emails or automations
   • Multiple emails or automations for comparison
   • Groups that you’ve created (such as “Newsletters” for campaigns)

   Click on what you want to analyze. For example, you might select two different emails to ask “why did one email perform better than the other?” or click on an entire group to analyze its collective performance.

4. Ask your questions

   Type your questions in plain English. For example:

   “Which of these emails had the highest open rate?”

   “Why did the second email in this automation perform better than the first?”

   “What’s causing the drop-off between emails 2 and 3 in this sequence?”

   “When do my subscribers typically open my emails?”

   Brew will analyze the selected emails or automations and provide insights based on your specific question.

Using the “Analyze” Tab

1. Navigate to the Analyze tab

   Click on “Analyze” in the main navigation menu. This tab serves as both an analysis tool and a dashboard for visualizing your email performance data.
2. Ask broad performance questions

   In the Analyze tab, you can ask broader questions about your overall email marketing performance to generate visual graphs and reports:

   “Show me a graph of my average open rates in the last 3 months”

   “Which day of the week gets the best engagement?”

   “Compare click rates between my welcome sequence and my newsletter”

   “What’s my average conversion rate across all campaigns?”

   You can use @ to tag specific emails, automations, or groups in your query for more focused analysis.

3. Review and save visualizations

   Brew will generate visual reports based on your questions. You can:

   • View different chart types and data representations
   • Adjust time periods and metrics
   • Save valuable visualizations to your dashboard by clicking the pin icon

Advanced Analysis Techniques

Comparing multiple emails or automations

When comparing multiple items:

1. Select multiple emails or automations from the same category
2. Ask comparative questions like:
   • “Which of these emails had the highest conversion rate?”
   • “How do open rates compare between these three campaigns?”
   • “Why did campaign A outperform campaign B?”

Brew will analyze the differences and explain potential factors influencing performance.

Analyzing time-based patterns

Uncover timing insights with questions like:

• “What time of day do my emails get the most opens?”
• “Is there a difference in engagement between emails sent on weekdays vs. weekends?”
• “What’s the optimal sending frequency for my audience?”

These insights help you schedule future emails for maximum engagement.

Audience segment analysis

Compare how different audience segments respond to your emails:

• “How do open rates differ between my customer and prospect segments?”
• “Which audience segment has the highest click-through rate?”
• “What content resonates most with my high-value customers?”

Use these insights to tailor future content to specific audience needs.

Content performance analysis

Analyze what content drives engagement:

• “Do emails with video thumbnails get higher click rates than those without?”
• “What subject line styles perform best for my audience?”
• “Do longer or shorter emails get better engagement?”

These insights help you optimize your content strategy.

Example Analysis Questions

“Which of my recent newsletters had the highest engagement?”

“What subject line style generates the most opens for my promotional emails?”

“How does adding personalization impact my click-through rates?”

“What’s the optimal length for my email content based on engagement?”

“Compare the performance of my product launch emails over the last quarter”

“Which of my recent newsletters had the highest engagement?”

“What subject line style generates the most opens for my promotional emails?”

“How does adding personalization impact my click-through rates?”

“What’s the optimal length for my email content based on engagement?”

“Compare the performance of my product launch emails over the last quarter”

“Where do people drop off in my onboarding sequence?”

“Which email in my welcome series drives the most conversions?”

“How does the timing between emails affect completion rates in my automations?”

“Compare open rates between my welcome sequence and re-engagement sequence”

“What’s the optimal number of emails in my nurture sequence based on engagement?”

“What’s the average open time for my order confirmation emails?”

“Which transactional emails get the most clicks on support links?”

“How does adding product recommendations affect engagement in receipt emails?”

“Compare delivery rates between password reset and account verification emails”

“What device types are most commonly used to open my shipping notification emails?”

“Which audience segments are most engaged with my content?”

“How do open times differ between my B2B and B2C audience segments?”

“What content themes resonate most with my high-value customers?”

“How does engagement differ between new subscribers and long-term subscribers?”

“Which audience segments have the highest unsubscribe rates and why?”

Saving and Sharing Insights

When you discover valuable insights or visualizations:

1. Pin to Dashboard: Click the pin icon to save visualizations to your dashboard for easy reference
2. Export and Share: Features to export reports as PDFs and host them on the web are coming soon

Automated Insights

Brew automatically analyzes your email performance and proactively suggests improvements. Check your dashboard regularly for AI-generated recommendations to optimize your email strategy.

Need support?

Scheduled support

Book a call with the founders — we have time slots open most days

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Immediate support

Call us on [phone] or emails us on [e-mail]

Email us now

We’re more than happy to help you analyze your email performance and uncover actionable insights. Ping us on Slack (we should have connected with you by now) or through one of the mechanisms above.