Types of Emails

Learn about the three types of emails you can create with Brew’s AI: Campaigns, Automations, and Transactional.

There are three types of emails that your business will need to send to effectively communicate with your audience. Brew makes it easy to create all of them with AI.

Generate revenue-driving emails in seconds with simple natural language prompts. Just describe what you need, and Brew’s AI does all the technical and creative work for you.

Campaigns

One-time emails sent to multiple recipients simultaneously

Automations

Email sequences triggered by specific actions or behaviors

Transactional

Individual emails triggered by specific user actions

Understanding Your Email Dashboard

The email dashboard gives you a comprehensive view of all your email marketing activities. You can access it through the main navigation menu:

View all your email activities in one place, regardless of type. This unified dashboard helps you monitor performance across your entire email strategy.

This view shows all your campaigns, automations, and transactional emails together for a complete overview.

View all your email activities in one place, regardless of type. This unified dashboard helps you monitor performance across your entire email strategy.

This view shows all your campaigns, automations, and transactional emails together for a complete overview.

Focus specifically on your one-time email campaigns with additional grouping options.

Organize campaigns into logical groups like “Promotional,” “Newsletter,” or “Product Announcements.”

Monitor your automated email sequences with performance metrics for each automation flow.

Group automations by purpose like “Onboarding,” “Recovery,” or “Lifecycle.”

Track the performance of your essential transactional emails.

Organize transactional emails into categories like “Orders” or “Account.”

Dashboard Columns Explained

Each email dashboard displays the following information:

Audience

Shows which segment or subscription group will receive (or has received) the email. This helps you track which audiences you’re communicating with.

Updated

Displays when the email was last edited or modified. Recent updates appear as “Just now,” while older ones show specific timeframes like “3 hours ago” or “1 week ago.”

Sends

Shows the number of recipients who received the email. For drafts or scheduled emails, this will show “0” until the email is sent.

Opens

Displays the percentage of recipients who opened the email. This key engagement metric helps you assess your subject line effectiveness and audience interest. The open rate reflects how compelling your subject lines and sender name are. Learn more about email performance metrics.

Clicks

Shows the percentage of recipients who clicked at least one link in your email (also known as click-through rate). This indicates how engaging and relevant your email content is, and how effective your calls-to-action are at driving action. Learn more about email performance metrics.

Status

Indicates the current state of your email. Status indicators vary by email type:

For Campaigns:

• Draft: Email is created but not yet sent (gray text)
• Scheduled: Will be sent at the specified date/time (blue text with calendar icon)
• Sent: Shows the date and time it was sent (green text)

For Automations:

• Draft: Email sequence is created but not activated (gray text)
• Active: Email sequence is currently running (green text with pulsating dot)
• Paused: Email sequence is temporarily stopped (red text with pause icon)

For Transactional:

• Draft: Email template is created but not published (gray text)
• Published: Email template is live and sending (green text)
• Paused: Email template is temporarily inactive (red text with pause icon)

Creating and Using Groups

Organize your emails into logical categories for better management and analytics:

1. Create a group

   In the Campaigns, Automations, or Transactional view, click “Add a new group” in the top left corner.

   This helps you categorize emails by purpose, audience, or marketing initiative.

2. Organize your emails

   Drag and drop emails between different groups to organize them logically.

   You can also:

   • Rename groups by clicking on the group name
   • Delete groups (which removes all emails in that group)
   • Collapse/expand groups to focus on specific categories
3. Analyze group performance

   Group metrics appear next to each group name, above the individual emails within that group:

   • Total sends across all emails in the group
   • Average open rate for the group
   • Average click-through rate for the group

   These group-level insights help you identify trends and patterns across similar emails.

   Try collapsing all your groups (by clicking the arrow next to each group name) to quickly compare performance metrics across different email categories. This makes it easy to see which types of emails are performing best—for example, whether your newsletters have higher engagement than your webinar invitations.

4. Get AI-powered analysis

   Click the “Ask Brew” button at the bottom of the page to analyze specific groups.

   Ask questions like:

   • “Which email in this group performed best?”
   • “How has the open rate for my newsletters changed over time?”
   • “What’s the best time to send promotional emails based on performance?”

Creating logical groups (like “Weekly Newsletter,” “Product Announcements,” or “Onboarding Sequence”) helps you identify which email types drive the most engagement and conversions, allowing you to optimize your overall strategy.

Campaigns: One-time emails that drive action

Campaigns deliver targeted, standalone messages to specific audience segments. They’re perfect for time-sensitive communications and promotional content.

When to use Campaigns

• 📣 Announcements: Product launches, feature updates, company news
• 📅 Newsletters: Regular content updates, industry insights, company digests
• 🎓 Educational content: Guides, tutorials, best practices, industry reports
• 🔖 Promotions: Sales, discounts, special offers, exclusive deals
• 📢 Events: Webinars, conferences, workshops, meetups
• 🏆 Milestones: Company achievements, anniversaries, community celebrations
• 📊 Reports: Performance updates, industry trend analysis, research findings
• 🎭 Community: Stories, testimonials, user spotlights, client features

Simply type a prompt like this:

“Create a newsletter announcing our new mobile app with key features, download links, and customer testimonials”

Brew instantly generates a complete, ready-to-send email based on your Design System, Brand Voice, and Knowledge.

Start creating Campaigns

Learn how to generate, customize, and send your first Campaign

Automations: Multi-step sequences that nurture relationships

Automations deliver the right message at exactly the right time based on user actions and behaviors. They maintain engagement without requiring manual intervention.

When to use Automations

• 👋 Onboarding: Welcome sequences, product introductions, getting started guides
• 🌱 Nurturing: Educational content, drip courses, lead cultivation flows
• 🔄 Re-engagement: Win-back campaigns, reactivation sequences, reminder series
• 🛒 Abandoned actions: Cart recovery, signup completion, form follow-ups
• 📅 Lifecycle: Milestone celebrations, anniversary acknowledgments, birthday greetings
• 🔍 Behavior-based: Activity triggers, usage milestones, engagement responses
• 💬 Feedback collection: Survey requests, review solicitations, input gathering
• 🔔 Renewal reminders: Subscription alerts, plan updates, membership maintenance

Simply type a prompt like this:

“Create a 3-email welcome sequence for new subscribers that introduces our product and includes helpful getting started tips”

Brew automatically builds a complete sequence with optimal timing and branching logic based on your Design System, Brand Voice, and Knowledge.

Start creating Automations

Learn how to build powerful automated sequences that work while you sleep

Transactional: Essential notifications that drive engagement

Coming soon

Transactional emails are triggered by specific user actions and contain essential information. They typically have 4-5x higher open rates than marketing emails.

When to use Transactional emails

• 🔑 Account Security: Password resets, verification codes, security alerts
• 💳 Billing Updates: Receipts, invoices, subscription changes, payment confirmations
• 🔔 System Notifications: Status updates, usage alerts, maintenance notices
• ✅ User Actions: Sign-up confirmations, form submissions, action confirmations
• 📦 Order Status: Purchase confirmations, shipping updates, delivery notifications
• 👥 Team Collaboration: Invitations, role changes, access grants, mentions
• 📊 Reports & Exports: Generated reports, data exports, scheduled summaries
• 🎟️ Tickets & Support: Support ticket updates, case status changes, resolution notices

When available, you’ll be able to type a prompt like this:

“Create a password reset email with a secure verification link, security tips, and clear instructions”

Brew will generate professional transactional emails that maintain your brand identity based on your Design System, Brand Voice, and Knowledge.

Get notified about Transactional emails

Join the waitlist to be first to know when this feature launches

How to choose the right email type

Still not sure which email type to use? This quick guide will help:

Use Campaigns when you want to...

• Reach multiple people with the same message simultaneously
• Control exactly when your message is delivered
• Create standalone, one-time communications
• Send time-sensitive announcements or promotions
• Distribute scheduled content like newsletters

Key indicator: You’re thinking in terms of “sending an email” to multiple recipients at once.

Use Automations when you want to...

• Create a series of connected emails that unfold over time
• Respond to specific user actions or behaviors
• Guide users through a journey or process
• Build relationships through sequential touchpoints
• Create “set it and forget it” email workflows

Key indicator: You’re thinking in terms of “email sequences” or “journeys” rather than individual sends.

Use Transactional emails when you want to...

• Send immediate, real-time responses to user actions
• Deliver critical information needed by the recipient
• Provide receipts, confirmations, or verification codes
• Send account or security-related notifications
• Comply with regulatory requirements for certain messages

Key indicator: The email is triggered by a specific user action and contains essential information they need.

No matter which type you choose, Brew handles the work automatically. You just describe what you need in plain language, and our AI creates emails based on your brand guidelines.

Need support?

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We’re more than happy to help you choose the right email type for your goals. Ping us on Slack (we should have connected with you by now) or through one of the mechanisms above.