Brew Recommendations

Get data-driven email suggestions tailored to your brand, informed by email marketing best practices

Brew Recommendations works in the background 24/7, analyzing your audience and customer data and applying proven email marketing strategies to drive net new revenue for your company. Think of it as having a world-class email marketing team constantly generating ideas tailored specifically to your business.

Always On

Continuously generates new email ideas based on your audience behavior and industry benchmarks

Expert-Informed

Trained on high-performing emails and 100+ best practices from world-class email marketers

On-Brand

Uses your design system and brand voice for consistent look and feel

How Brew Recommendations Works

Brew Recommendations analyzes your audience engagement patterns, industry benchmarks, and company profile to create ready-to-use email templates across all three types:

• Campaigns: One-time emails like newsletters, promotions, and announcements
• Automations: Triggered sequences like welcome series, abandoned cart recovery, and customer win-back flows
• Transactional Emails: Essential communications like order confirmations, shipping notifications, and account updates

The system learns from your audience’s behavior, analyzing which emails drive the highest engagement and conversion rates, then applies these insights to generate new recommendations that drive revenue.

The more knowledge you add and integrations you connect, the more tailored and effective your recommendations will be.

Where to Find Brew Recommendations

Brew Recommendations appear in two locations within the app:

The Create page displays three rotating recommendations at a time:

• Recommendations shuffle every 10 seconds to show new ideas
• The type of recommendations changes based on your selection in the dropdown (Campaigns, Automations, or Transactional Emails)
• Click any recommendation to use it as a starting point for your email

Switch between Campaigns, Automations, and Transactional Emails in the dropdown to see different types of recommendations.

The Create page displays three rotating recommendations at a time:

• Recommendations shuffle every 10 seconds to show new ideas
• The type of recommendations changes based on your selection in the dropdown (Campaigns, Automations, or Transactional Emails)
• Click any recommendation to use it as a starting point for your email

Switch between Campaigns, Automations, and Transactional Emails in the dropdown to see different types of recommendations.

All Brew Recommendations also appear in your email sections:

• Navigate to All Emails, Campaigns, Automations, or Transactional tabs
• Look for emails with the Brew tag — these are your recommendations
• All recommendations start as drafts, ready for your review
• Click on any recommendation to review, edit, and deploy

Using Brew Recommendations

1. Select a recommendation

   Choose a recommendation by clicking on it either from the Create page or from your emails pages.

2. Review and customize

   Review the suggested content and make any necessary adjustments to align it with your specific campaign needs or business goals.

3. Send or activate

   Once you’re satisfied with the recommendation:

   • Campaigns: Click “Send” or “Schedule” to deliver the email
   • Automations: Toggle the status to “Active” to start the automation
   • Transactional Emails: Toggle the status to “Active” to enable the transactional email

Email Types Brew Recommends

Brew Recommendations creates a wide variety of email templates based on proven marketing strategies. Here are some of the email types you’ll receive:

Welcome

Introduce your brand and set expectations for new subscribers

Onboarding

Guide customers to their first success and build trust

Feature Highlight

Explain how a feature works and why it’s useful

Announcement

Share big news like launches, initiatives, or milestones

Newsletter

Keep stakeholders in the loop on important updates or news

Event

Invite customers to join webinars or live events

Promotion

Create urgency with exclusive discounts or limited-time offers

Upsell & Cross-Sell

Recommend complementary products or upgrades

Referral

Reward customers for bringing in new customers

Educational

Share tips, tutorials, or best practices to help customers succeed

Case Study

Show how others have achieved success by using your product

Win-Back

Reactivate dormant customers with targeted messaging

Survey

Ask for feedback to collect customer insights

Transactional

Notify customers of critical account or purchase information

Brew’s Email Marketing Best Practices

Brew Recommendations incorporates proven email marketing strategies to maximize effectiveness:

Clear, focused objectives

Each recommended email focuses on a single objective. This clarity ensures your audience understands exactly what action you want them to take, which significantly increases conversion rates.

Strategic subject lines

Subject lines determine roughly 50% of whether an email gets opened. Brew crafts compelling subject lines based on patterns that drive high open rates across industries.

Optimized CTAs

Recommendations include strategically placed call-to-action buttons - one near the top (immediately visible on mobile) and one near the bottom, both with consistent messaging to maximize clicks.

Proper timing and cadence

Brew analyzes the optimal frequency and timing for different email types, ensuring you’re reaching your audience when they’re most likely to engage.

Improving Your Recommendations

To get the most tailored recommendations for your business:

Add more knowledge

Add your website, blog posts, product details, and customer testimonials to your knowledge base for more targeted recommendations.

Connect integrations

Integrate with your CRM, e-commerce platform, or analytics tools to give Brew richer data for more precise recommendations.

Refine your brand identity

Complete your design system and brand voice profiles to ensure recommendations match your brand perfectly.

Use Brew more

The more you use Brew, the smarter it becomes. The system learns from your email performance to continuously improve recommendations.

Need support?

Scheduled support

Book a call with the founders — we have time slots open most days

Book a call

Immediate support

Call us on [phone] or emails us on [e-mail]

Email us now

We’re more than happy to help you get the most out of Brew Recommendations. Ping us on Slack (we should have connected with you by now) or through one of the mechanisms above.