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What are Voices in Brew?

Voices in Brew ensure your emails maintain a consistent communication style that aligns with your brand identity. Whether you want emails to reflect your company’s unique personality or leverage proven voice styles from industry leaders, Brew makes it easy to create on-brand communications with a consistent tone. Brew voice settings page with options for brand voice

Brand consistency

Maintain the same tone and style across all your email communications

Multiple voice options

Create different voices for various audience segments or senders

Proven styles

Use voice styles inspired by email marketing leaders with proven track records

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Adding Your Brand Voice

1

Access the Voices page

Go to the Voices page in your Brew app.
Your first brand voice is automatically created during sign-up based on your business website. Review it and add content from your blog, marketing materials, or brand guidelines to ensure it perfectly matches your style.
2

Click 'Add Voice'

Find and click the “Add Voice” button in the top right corner of the screen.
Brew voices dashboard showing multiple voice options
A modal will appear with four different methods to add your brand voice.
3

Choose how to add your voice

Select from one of these four methods:
4

Review and confirm

After adding your voice, Brew will process and analyze the content.Your added voice will appear in the Voices table, where you can see a summary of your voice’s style and characteristics.

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Using Template Voices

Brew offers six pre-configured voice templates inspired by industry leaders with proven email marketing success:
A trusted advisor who explains things thoroughlyInspired by: GoogleThis voice establishes calm authority as a trusted advisor. It prioritizes clarity, logic, and detailed explanations, ensuring readers fully grasp every facet of the message. The language is direct yet reassuring, fostering credibility and reliability. The overall mood is informed and methodical, relying on well-researched facts and thoughtful guidance.Best for: Educational content, product updates, technical explanations, and security notifications
A fun friend who keeps things simpleInspired by: DuolingoThis voice is relaxed, energetic, and lighthearted, making every message feel friendly and approachable. It uses everyday language and relatable anecdotes to simplify ideas, ensuring readers stay engaged and have fun. The style is upbeat yet genuine, creating a welcoming atmosphere that puts people at ease.Best for: Onboarding emails, milestone celebrations, community updates, and gamified content
A daring trendsetter who’s always ahead of the curveInspired by: AppleThis voice is bold, forward-thinking, and trendsetting, always looking ahead to what’s next. It employs sharp language and confident delivery to challenge conventions, setting the stage for fresh perspectives and daring ideas. The style is unapologetic and striking, designed to captivate and provoke thought.Best for: Product launches, feature announcements, vision statements, and thought leadership
A clever storyteller who keeps it light with a dash of sassInspired by: Wendy’sThis voice is witty, irreverent, and quick on its feet, relying on humor to keep things entertaining. It sprinkles playful jabs and light sarcasm throughout, striking a balance between cheeky and friendly. The style is sharp yet good-natured, helping readers feel in on the joke rather than the butt of it.Best for: Casual newsletters, social media tie-ins, competitor comparisons, and relationship building with younger audiences
A caring friend who makes you feel safe and understoodInspired by: HeadspaceThis voice is gentle, compassionate, and supportive, ensuring every message feels like a comforting conversation. It uses empathetic language and patient explanations, helping readers feel understood and at ease. The style is warm yet grounded, encouraging a sense of trust and safety throughout.Best for: Wellness products, customer support, onboarding journeys, and relationship-building emails
A straight-talking leader who gets to the point with confidenceInspired by: NikeThis voice is confident, straightforward, and unafraid to speak its mind. It uses concise statements and assertive language, cutting through clutter to make its point. The style is clear yet powerful, commanding respect while staying on task. The overall mood is determined and self-assured, inspiring listeners to take action.Best for: Call-to-action emails, promotions, limited-time offers, and motivational content

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Setting Default Voice

To ensure consistency across your emails, you should set a default voice:
1

Select your preferred voice

Find the voice you want to set as default in the Voices table.
2

Access voice options

Click the three dots menu on the right side of the voice row.
3

Make default

Select “Make default” from the dropdown menu.
Setting a default voice in Brew
The selected voice will now show a “Default” tag and will be automatically selected when creating new emails.

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Voice Best Practices

Be authentic

Your voice should authentically represent your brand rather than trying to copy another company’s style

Consider your audience

Choose a voice that resonates with your specific audience and aligns with their expectations

Be consistent

Use the same voice across channels for stronger brand recognition and trust building

Keep it accessible

Ensure your voice is clear and understandable, avoiding overly complex language

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:
  • Self-Service Tools
  • Talk to Our Team

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