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The Brand tab is where every detail of your brand lives. It holds the inputs Brew uses to make every email feel like yours. Open it from Brand in the sidebar. The tab has six sub-pages, mapped to the parts of a brand:
Sub-pageWhat you control
OverviewBrand name, tagline, voice, positioning
ThemeColors, fonts, design tokens
AssetsLogos, favicon, hero images, brand reference images
LinksSocial profiles and content URLs
UnsubscribeUnsubscribe page copy, colors, reason capture
SettingsFooter text, physical address, custom AI instructions
Every value here flows into every email Brew generates. You don’t set them again per email.

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Overview

The voice and identity Brew uses when writing copy.
  • Brand name and tagline appear in headers and footers.
  • Voice describes how your brand sounds (friendly, expert, witty, direct). Brew matches this when writing copy.
  • Positioning is the short story of what you do and why it matters. Brew references this for openings and CTAs.
Edit the voice if Brew’s first-pass copy doesn’t sound like you. Small changes here produce big changes in tone.

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Theme

The visual system Brew uses for every email.
  • Colors. Primary, secondary, background, text. These map to backgrounds, buttons, headings, and accents.
  • Fonts. Heading and body typefaces. Brew uses web-safe fallbacks for inboxes that don’t support custom fonts.
If your site doesn’t expose these clearly, Brew picks the closest match during extraction. Override anything that doesn’t look right.

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Assets

The image library Brew pulls from.
  • Logo system. Upload logos in light and dark versions. Brew picks the right one based on email background. The logo system is pinned above the rest of your image library and is always accessible to Brew.
  • Favicon used in social card previews.
  • Brand images. Hero shots, product photography, and illustrations Brew can use directly in emails. Browse and search your full library below the logo system.
  • Reference files. Images you want Brew to use as a style reference (for example, a hero to match). Add to your reference files with one click from any image in Brand images.
Use the semantic search to find images by visual meaning, page context, alt text, or asset role. Filter by aspect ratio or asset type, or use the quick-filter tags (hero banner, product screenshot, lifestyle photography, founder portrait, dark background, email header). Leave the search empty to browse the full Convex gallery. Design profile JSON. Brew automatically builds a visual design profile from your uploaded assets — a structured description of your color palette, lighting style, mood, texture, composition, and a list of things Brew avoids when generating imagery. Download it from the Assets page via Design profile JSON to inspect or reference it. Advanced users can edit values directly to fine-tune how Brew interprets your visual identity. The URLs that appear in your footer or get used as social proof.
  • Social profiles. Add your LinkedIn, Instagram, X, and other accounts. Brew renders these as icons in the footer. Choose from nine icon styles — colored or black, circle or square, standard or large — to match your email design. Profiles already added show an Added tag.
  • Content URLs. Campaign research sources: blogs, product pages, customer stories, launch pages. Brew references these when generating email copy and strategy. URLs are auto-categorized when added (for example, About, Customers).

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Unsubscribe

The page subscribers see when they unsubscribe, and the reason capture settings Brew uses to collect feedback. See Unsubscribe page.

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Settings

Footer, compliance, and AI configuration.
  • Footer text. Anything custom you want in every email’s footer (a tagline, a legal disclaimer).
  • Physical address. Required by CAN-SPAM. Appears in the footer of every marketing email.
  • Custom AI instructions. Specific guidance Brew follows for every generation. Useful for brand voice rules, formatting conventions, or merge tags you always want to include. Example: “Always use sentence case in subject lines. Never use exclamation points. Reference the customer’s plan name where it fits.”
The unsubscribe link is included automatically in every marketing email. You don’t need to add it manually.
Click Save after editing any setting. Without saving, Brew uses the previous values on the next generation.

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Rebuilding your brand after a rebrand

Redesigned your site or shifted your messaging? Delete the existing brand, then add it again from the brand switcher. Brew will run extraction against the current version of your site.
Deleting a brand is permanent. It removes the brand workspace and its related data. Export or copy anything you want to keep before deleting.

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What if my site doesn’t reflect my brand accurately?

Edit the extracted values directly in any of the six sub-pages above. You have full control over every element, from color tokens to voice instructions. Brew’s extraction is a starting point, not the final word.

Reference email

Set a design baseline so Brew matches your preferred email layout and structure.

Unsubscribe page

Customize the page subscribers see when they unsubscribe, and review reason capture stats.

Inbox icons

Display your logo or photo in recipients’ inboxes via BIMI, Apple Branded Mail, and per-client setup.

Multiple brands

Run more than one brand in the same Brew account.

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Need Help?

Our team is ready to support you at every step of your journey with Brew. Choose the option that works best for you:

Search Documentation

Type in the “Ask any question” search bar at the top left to instantly find relevant documentation pages.

ChatGPT/Claude Integration

Click “Open in ChatGPT” at the top right of any page to analyze documentation with ChatGPT or Claude for deeper insights.