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Prompting Brew to create email variants Brew generates emails from natural-language prompts. The more specific you are about goal, audience, and tone, the better the first draft.

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Prompt Patterns That Work

  • Lead with the goal. “Announce our new analytics dashboard” is better than “Write a marketing email.”
  • Name the audience. “For new SaaS trial users who haven’t booked a demo yet” gives Brew the context to pick the right tone.
  • Specify length and structure. “3-email welcome flow” or “single email with one CTA and a testimonial” keeps Brew focused.
  • Reference brand assets. Mention domains (“use the brand from acme.com”), Figma URLs, or attached images directly in the prompt.
  • Iterate after generating. Don’t try to get everything in one prompt. Generate, review, and tell Brew what to change.
  • Ask for personalization by name. “Open with a greeting that uses the contact’s first name and falls back to there” puts a real merge tag in the copy instead of a placeholder Brew invented.
Vague: “Create a welcome email”Better: “Create a 3-email welcome flow for new SaaS trial users. First email introduces the product, second shares a quick-start guide, third nudges them to book a demo. Friendly, professional tone.”

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Generate Multiple Emails at Once

A single prompt can produce several emails. They appear side-by-side on the canvas.
  • “Create three subject-line variations for this announcement.”
  • “Generate two versions of this welcome email, one playful, one professional.”
  • “Build a 5-email welcome series and lay them out on the canvas.”
This is one of Brew’s most useful patterns, explore options without losing the original.

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Automation Prompt Patterns

Describe the trigger, timing, and outcome when you ask Brew to build an automation. These prompts cover common starting points: Welcome flow. Multi-step. Triggered when a new user signs up.
“Build a 3-step welcome flow triggered by user_signup. First email welcomes them and sets expectations. Second email sends a quick-start guide. Third email shares a customer success story.”
Abandoned cart. Multi-step. Triggered when a user adds to cart but does not check out.
“Build an abandoned-cart flow for cart_abandoned. First email: friendly reminder with the items. Second email 24 hours later: address common objections. Third email 48 hours later: limited-time discount.”
Order confirmation. Single-email automation. Triggered when an order is placed.
“Create an order confirmation email triggered by order_placed. Include the recipient’s first name, order number, items, total, and shipping ETA.”
Brew’s transactional email isn’t generally available yet, so single-email automations like this respect unsubscribes. Keep messages that must reach unsubscribed contacts, password resets especially, on your current transactional provider for now. Re-engagement. Multi-step. Triggered on a schedule for inactive contacts.
“Build a 3-step re-engagement flow. First email: ‘We miss you’ with new features. Second email three days later: ask what content they’d prefer. Third email: final chance to stay subscribed.”
For the complete build, test, and publish workflow, see Build an Automation.

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@-Mention Existing Work

In chat, type @ to reference an existing email or automation. Brew uses the mentioned item as context for the new request.
  • “Match the tone of @welcome-email-v2 for this onboarding flow.”
  • “Build an automation that fires after @abandoned-cart but for high-value customers.”
A typeahead suggests recent emails and automations as you type. Attach files directly to a prompt to give Brew exact assets to work with.
  • Images. Drag in product photos, hero shots, or screenshots. Brew uses them in the email or as style references.
  • Figma URLs. Paste a Figma frame URL with node-id. Brew converts the design to a responsive email.
  • HTML. Paste full HTML to remix an existing email into your brand.
Pixel-faithful recreation. Upload a screenshot of an email you like and ask Brew to recreate the structure with your brand assets.
For the catalogue of tools Brew draws on while generating, see Email Tools.

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