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The Unsubscribe page controls what subscribers see when they click the unsubscribe link in any Brew email. Open it from Brand → Unsubscribe in the sidebar. The page has two tabs. Design lets you customize the page around a live preview; Activity shows unsubscribe stats for the brand.

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Design

The Design tab centers on a live preview of your unsubscribe page. Use the state tabs above the preview to verify all three flows:
  • Initial. The page a subscriber lands on, reason selector and submit button.
  • Confirmed. The screen shown after they submit.
  • Already unsubscribed. What returning visitors see if they’re already opted out.
The desktop and mobile toggles next to the state tabs check the layout at both screen widths. All settings live in the popup menus on the toolbar below the preview: Branding, Colors, Copy, and Reasons. Open a menu, make a change, and the preview updates immediately.

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Branding

  • Logo URL override. A custom logo image URL for the unsubscribe page. Falls back to your brand logo if left empty.
  • Brand name override. A custom name shown on the page. Falls back to brand.overview.brandName.

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Colors

  • Page background and Card background. The full-page background and the card container holding the unsubscribe content.
  • Text color and Muted text. Primary body text and secondary text such as the subscriber’s email address.
  • Border. Card and input border color.
  • Button background and Button text. The submit button fill and label color.
Each color field accepts a hex value.

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Copy

  • Headline. The main heading on the unsubscribe form. Default: Sorry to see you go
  • Description. The subtext below the headline. Default: We’d appreciate it if you’d share why you’re unsubscribing. It helps us send better emails.
  • Confirmation title. Shown after the subscriber confirms. Default: You have been unsubscribed
  • Confirmation description. Subtext on the confirmation screen. Default: You will no longer receive marketing emails from us.
  • Footer text. Shown at the bottom of the page. Default: Powered by Brew

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Reasons

Capture structured feedback from subscribers when they unsubscribe. Reasons appear as selectable options on the initial unsubscribe screen.
  • Show reason multi-select. Lets subscribers pick one or more reasons from the list.
  • Require at least one reason. Blocks submission until a reason or note is provided.
  • Show custom reason text box. Adds a free-text field for open-ended feedback.
  • Custom reason placeholder. The placeholder text inside the free-text field. Default: Tell us more (optional)
The default reason options are: Too many emails, Not relevant to me, I never signed up, Content quality, Found a better alternative, and Other. Each option has a display label and a slug used in analytics reporting. Click + Add reason to add custom options, or the trash icon to remove any existing one.

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Activity

The Activity tab shows unsubscribe data for this brand. Use it to spot frequency problems, content mismatches, or deliverability issues before they affect your sender reputation.
  • Totals. All-time unsubscribes (confirmed in the last 90 days), plus rolling counts for the last 30 days, 7 days, and 24 hours.
  • 30d unsubscribe rate. Unsubscribed divided by sent, with the total attributed across One-click, Confirm page, and Unattributed.
  • Trend chart. Volume over the last 30 days.
  • Top reasons. Which reason options were selected most.
  • Recent unsubscribes. The most recent 10 individual responses as they come in.

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How It Works

The Activity tab also documents the unsubscribe path itself. Every marketing email Brew sends includes a tracked, signed unsubscribe link, and the path runs end to end without any setup:
  1. Placeholder. On every marketing email, the AI emits a single anchor: href="#unsubscribe".
  2. Personalize. At send time Brew swaps the placeholder for a per-recipient signed URL, one signature per contact and email pair.
  3. Confirm. The recipient lands on the brand-styled unsubscribe page you design here, or one-click unsubscribes from Gmail and Apple Mail.
  4. Suppress. Brew marks the contact as unsubscribed, and every future send for the brand skips them.
Two compliance details are handled automatically:
  • RFC 8058 one-click. List-Unsubscribe and List-Unsubscribe-Post headers are set on every marketing and automation send, required by Gmail and Yahoo for bulk senders since February 2024.
  • CAN-SPAM mailing address. The footer’s address row is sourced from your brand’s contact details. Update it in the Identity tab.

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