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Brew supports multiple brands inside a single account. Useful if you’re running:
  • A parent company plus subsidiaries
  • An agency working across client brands
  • A multi-product business with distinct brand identities
  • A white-label setup
Each brand has its own colors, fonts, voice, sending domain, audience, automations, and analytics. Switching brands updates the entire app: sidebar, canvas, audience table, automations dashboard. You only ever see data for the active brand.

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How Brand Switching Works

Click the brand pill at the top of the sidebar to switch. Every page that shows brand-specific data (which is most of them) instantly re-scopes. A few examples of what’s brand-scoped:
  • Emails on the canvas
  • Audiences and contacts
  • Automations
  • Analytics
  • Domains
  • Connected integrations
A few things that are not brand-scoped:
  • Your account (you’re the same user)
  • Your team (organization-level)

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API Keys and Agent Connections

An API key works for one brand or for your whole organization. A brand key, including the default key Brew issues when a brand finishes extraction, only reaches its own brand. An organization key reaches every brand, and each request names the brand it acts on. Create either kind from Settings → API. Authentication owns the key lifecycle and scoping rules. MCP connections work the same way: when you connect an agent, it covers one brand or the whole organization. See MCP Authentication & Scoping.

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Adding a Brand

Click the brand pill in the sidebar and choose Add brand. The brand-setup dialog opens. Enter the new brand’s domain and Brew runs extraction. Once it completes, the new brand is available in the switcher.
Only one extraction can run at a time per organization. If a brand is mid-extraction, the dialog opens to its progress view rather than letting you start a new one.

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Plans and Brand Limits

Every plan includes multiple brand workspaces. The count scales with the plan: see Plans and Limits for the current numbers per tier.

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At Your Plan’s Limit

If adding a brand would pass your plan’s workspace count, you have two options. Upgrade from Settings → Usage in the app, and new workspaces become available immediately. Or delete a brand you no longer use: switch to it, open Brand, and click Delete brand at the bottom of Details. Only organization admins see it.
Deleting a brand is permanent. All brand-scoped data (emails, contacts, automations, analytics) is removed. Export anything you want to keep first.

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