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Brew supports multiple brands inside a single account. Useful if you’re running:
  • A parent company plus subsidiaries
  • An agency working across client brands
  • A multi-product business with distinct brand identities
  • A white-label setup
Each brand has its own colors, fonts, voice, sending domain, audience, automations, and analytics. Switching brands updates the entire app: sidebar, canvas, audience table, automations dashboard. You only ever see data for the active brand.

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How Brand Switching Works

Click the brand pill at the top of the sidebar to switch. Every page that shows brand-specific data (which is most of them) instantly re-scopes. A few examples of what’s brand-scoped:
  • Emails on the canvas
  • Audiences and contacts
  • Automations
  • Analytics
  • Domains
  • Connected integrations
A few things that are not brand-scoped:
  • Your account (you’re the same user)
  • Your team (organization-level)

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API Keys Are Per-Brand

Unlike your account and team, API keys don’t span brands. Each key carries both the org and the brand it was created for, so it works for exactly one brand. There’s no org-level key that reaches across all your brands. If you run multiple brands, create a separate key per brand from Settings → API. See API configuration. The default key issued when a brand finishes onboarding follows the same rule. Deleting and re-extracting a brand, or adding another one, runs onboarding again. That issues a new default key scoped to the brand.

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Adding a Brand

Click the brand pill in the sidebar and choose Add brand. The brand-setup dialog opens. Enter the new brand’s domain and Brew runs extraction. Once it completes, the new brand is available in the switcher.
Only one extraction can run at a time per organization. If a brand is mid-extraction, the dialog opens to its progress view rather than letting you start a new one.

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Plans and Brand Limits

Every plan includes multiple brand workspaces. The count scales with the plan: see Plans and Limits for the current numbers per tier.

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At Your Plan’s Limit

If adding a brand would pass your plan’s workspace count, you have two options. Upgrade from Settings → Usage in the app, and new workspaces become available immediately. Or delete a brand you no longer use: open it in the Brand tab and click Delete brand.
Deleting a brand is permanent. All brand-scoped data (emails, contacts, automations, analytics) is removed. Export anything you want to keep first.

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