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What are DNS Records?

DNS (Domain Name System) records are instructions that tell internet servers how to handle different aspects of your domain. For email marketing, DNS records are essential to prove domain ownership, ensure proper authentication, and maintain good deliverability.

When sending emails, you need three types of DNS records:

MX Records

Routes your emails to the right destination.

SPF & DMARC Records

Protects your domain from unauthorized use.

DKIM CNAME Records

Verifies your emails are genuinely from you.

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How to Add DNS Records

You can configure DNS records either during the initial sign-up flow or later from your account settings.

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From Settings

If you’re setting up DNS records after sign-up, navigate to Settings → Domain in the left navigation menu, then click on “DNS Records” to access the DNS configuration page.

1

Choose manual setup

For now, you’ll need to configure DNS records manually (automatic setup through Entri is coming soon). Click Add manually to proceed.

2

View your required records

In the DNS Records section, you’ll see a list of the records you need to add to your domain.

Each record will have a clipboard icon that allows you to easily copy the record value for pasting into your domain registrar.

3

Access your domain's DNS settings

Log in to your domain registrar (e.g., GoDaddy, Namecheap, Cloudflare) and navigate to the DNS management section.

If you’re not sure how to access your DNS settings, check our DNS guides below for specific instructions for popular domain registrars.

4

Add the required records to your domain

Follow these steps at your domain registrar for each record listed in your Brew dashboard:

  1. Look for options like “Add Record,” “Create Record,” or similar
  2. Select the appropriate record type (MX, TXT, or CNAME) shown in the “Type” column
  3. For the “Host” or “Name” field, enter the value shown in the “Name” column
  4. For the “Value” field, paste the text copied from the “Value” column
  5. If asked for TTL (Time To Live), enter 3600 or select 1 hour
  6. For MX records only, enter 10 in the “Priority” field if your registrar requests it

When adding records, make sure to use the exact record type shown in the “Type” column (MX, TXT, or CNAME). Don’t look for options labeled SPF or DKIM in your registrar - these are just descriptions of what the records do.

5

Verify your records

Return to Brew and click the “Verify Records” button at the bottom of the page. Brew will check if your records have been properly configured.

Before you add the DNS records, all indicators will be red, showing that records haven’t been verified yet.

If you see a red warning sign next to “DNS Records” in the settings, it means they’re not configured correctly, and your emails likely won’t reach inboxes.

Records typically verify within minutes, but can take up to a few hours to propagate across all servers. During that time, you may see different records validate. This is normal - just check back later.

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Troubleshooting Tips

Be patient

DNS changes can take up to a few hours to fully propagate. If verification fails initially, wait and try again before troubleshooting.

Check for trailing periods

If you see invalid domain name, make sure there’s no period at the end of your record values.

Verify record types

Use the exact record Type (MX, TXT, CNAME) as shown in your Brew dashboard, not the record name (SPF, DKIM).

Copy values exactly

Use the clipboard icons to copy and paste values directly from the Brew dashboard to avoid typos.

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Domain Registrar Specific Guides

We have detailed guides for setting up DNS records with popular domain registrars:

GoDaddy

Step-by-step DNS setup for GoDaddy

Cloudflare

Step-by-step DNS setup for Cloudflare

Google Domains

Step-by-step DNS setup for Google Domains

Namecheap

Step-by-step DNS setup for Namecheap

AWS Route 53

Step-by-step DNS setup for AWS Route 53

Squarespace

Step-by-step DNS setup for Squarespace

Vercel

Step-by-step DNS setup for Vercel

Wix

Step-by-step DNS setup for Wix

Dreamhost

Step-by-step DNS setup for Dreamhost

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Need support?

We’re here to help!

Scheduled support

Book a call with the founders — we have time slots open most days

We’re more than happy to help you set up your DNS records. Ping us on Slack (we should have connected with you by now) or through one of the mechanisms above.